Digital Fashion Communication: Conversations with Industry Experts
The goal of this course is to bridge theoretical concepts presented during other courses of this master to the industry reality and the everyday life issues of industry experts working in the digital fashion domain. Guest speakers working as Advertising & PR managers, Chief of digital marketing, Social Media managers, e-Commerce coordinators, Brand Development managers, Data analysts, Sustainability expert, will be invited to share their experience, challenges and solutions. This course will also bring the experiences of USI alumnae/i working in the digital fashion domain, who will share with the students their career paths, everyday working life, and future professional scenarios. The course will include ad-hoc pre-reading material, introductory discussions and debriefing sessions.
The assessment will be undertaken in a form of collaborative group projects and individual reports.
- Harris, B. (2016). Digital transformation – the next steps. A business guide to digital change management.
- Kalbaska, N. & Cantoni, L. (2019). Digital Fashion Competences: market practices and needs. In R. Rinaldi & R. Bandinelli (Eds). Business Models and ICT Technologies for the Fashion Supply Chain, 125-135. Springer, Cham.
- Ronchetti, M., Nobile, T., de Oliveira, R., Kalbaska, N., & Cantoni, L. (2020) Digital Fashion Competences: Market Practices and Needs during Covid19, Institute of Digital Technologies for Communication of USI – Università della Svizzera italiana, Lugano (Switzerland).