Search for contacts, projects,
courses and publications

Augmented and Virtual Reality

Description

This course is designed as a comprehensive introduction to the rapidly evolving technologies of Augmented Reality (AR), intended as digital solutions that enhance real life objects/environments with overlaid information, and Virtual Reality (VR, and WebVR), intended as an immersive digital environment. The course combines a look at the underlying theory and technical aspects with an analysis and discussion of the key components of AR/VR and immersive technologies. Based on a selection of case studies from the Fashion and Tourism industries, the course will analyze the various applications of AR and VR in terms of content development, media effects, and business implications. This course enables students to understand how to integrate AR and VR experiences into digital communication strategies, and how to advance businesses to the forefront of this innovative field.

People

 

Schmeil A.

Course director

Additional information

Semester
Spring
Academic year
2020-2021
ECTS
1.5
Language
English
Education
Master of Arts in Economics and Communication in International Tourism, Elective course, Minor in eTourism, 1st year

Master of Science in Digital Fashion Communication, Core course, Core Course, 1st year