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Global Corporate Communication


Sriramesh K.

Course director


Course Objectives
• Appreciate how inter-connected our world has become in the 21st century – Covid -19 being an example
• Understand globalization and its impact on corporate communication
• Understand principles of global corporate communication that can help you design a global communication strategy for your employer
• Understand how societal culture, media culture, political system, and economic system vary from country to country and region to region thus posing challenges for global corporate communication
• Apply your knowledge in this class to analyse how an organization in a different country and socio-cultural settings dealt with a crisis to its reputation

Course Description
• teaches you to understand the communication principles for organizations of different types (corporations, NGOs, government agencies) in different parts of the world. 
• Helps you relate to rapid globalization including the explosion of Information and Communication Technology (ICT) as it relates to corporate communication
• Provides you with insights on the communication principles that you can use to set global communication programs for multinational organizations
• Discusses cultural differences that influence how the global communication program is applied in different parts of the world
• Stresses application of concepts to practical situations with a small-group case study exercise

In sum, this course helps you better understand global corporate communication preparing you to either work with a multinational organization in your professional career or to prepare you for a research career in international communication. This course also seeks to encourage critical thinking through in-class discussions.

Group project; in-class discussions among peers as well as with the professor

This class follows USI regulations on attendance.

Examination Information
• Written Examination – 6 pts (60% of the total grade)
• Case Study Analysis – Written paper 2.5 pts (25 % of the total grade)
• Case Study oral presentation - .5 pt (5 % of the total grade)
• Professionalism and Course participation 1 pt (10 % of the grade)

Required Reading
Sriramesh, K., & Vercic, D. (2020). The Global Public Relations Handbook: Theory, Research, and Practice. New York: Routledge.

1. Vercic, D., Grunig, L. A., & Grunig, J. E. (1996). Global and specific principles of public relations.  In H. Culbertson & N. Chen (Eds.), International public relations: A comparative analysis. Mahwah, NJ: Lawrence Erlbaum.

2. Lim, S., Goh, J., & Sriramesh, K. (2005). Applicability of the generic principles of excellent public relations in a different cultural context: The case study of Singapore.  Journal of Public Relations Research, 17(4), pp. 315 – 340.

3. Sriramesh, K., & White, J. (1992). Societal culture and public relations.  In J. E. Grunig (Ed.), Excellence in public relations and communication management. Hillsdale, NJ: Lawrence Erlbaum.

4. Lowndes, F. Stephens. (1991). The world's media systems: An overview. In J. C. Merril (Ed.) Global Journalism. White Plains, NY: Longman.