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Heritage, Tourism and Fashion


Course description and objectives
Based on research and literature on “Fashion cities”, the course examines globally the place and status of Paris as a contemporary “World Fashion Capital”. Though the course takes into consideration historical considerations, it focuses on the place fashion plays today in the Parisian tourism landscape. What is the Parisian “fashion tourism offer”? What is its geography?  How does it interconnect with the global tourism offer of the French capital? Who participates/contributes in this offer?  And who are the targeted publics?
The course will analyze the interrelation between cultural tourism, heritage tourism, creative tourism and shopping tourism. It will show that fashion is a transversal phenomenon offered ‘touristically’ by the fashion sector itself (the fashion weeks being a tourism phenomenon) as well as by the heritage, the cultural and the creativity sector (galleries, museums, associations…).
Based on the offer of fashion tourism during the autumn-winter semester 2020-2021, the course will offer an as large as possible view of the places and the actors of fashion tourism in the city. It will adopt a critical view, examining both the institutional offer (Office de Tourisme et de Congrès de Paris, I-d-F Région, Ministère de la Culture, etc.), the cultural offer in museums and galleries and the more alternative offer by associations. 
The gaze will be contemporary: though the history of the city contributes to its status as fashion capital, we will be more interested on the current production of a heritage and cultural offer based on fashion. Benchmark will be also important: What are the other “fashion capitals” and how Paris makes the difference?
Taught at Université Paris 1 Panthéon-Sorbonne by Prof Maria Gravari-Barbas, Clara Vecchio and Daniela Fetzner

Evaluation procedures and Grading criteria:
Continuous assessment (25%): participation in the classroom
Assignement and final  exam: “Made in Paris” group assignment (75%):
Written assignment (report prepared by the group) (60%)
Final presentation (oral) (40%)