Global Corporate Communication
People
Sriramesh K.
Course director
Description
- Helps you to understand the communication principles for organizations of different types (corporations, NGOs, government agencies) in different parts of the world.
- Helps you appreciate how interconnected our world has become including the impact of Information and Communication Technology (ICT) and social media and their impact on corporate communication
- Provides you with insights on the communication principles that you can use to set global communication programs for multinational organizations
- Discusses cultural differences that influence how the global communication program is applied in different parts of the world
- Stresses application of concepts to practical situations with a small-group case study exercise
In sum, this course helps you to better understand cross-cultural corporate communication preparing you to either work with a multinational organization in your professional career or to prepare you for a research career in international corporate communication. This course also seeks to encourage critical thinking through in-class discussions.
Objectives
- Appreciate how inter-connected our world has become in the 21st century – Covid -19 & Ukraine conflict being examples of the need for so much cross-national and cross cultural dialogue
- Understand globalization – its advantages and disadvantages – and its impact on corporate communication
- Understand principles of global corporate communication that can help you design a global communication strategy for a multinational corporation or organization
- Understand how societal culture, media culture, political system, and economic system vary from country to country and region to region thus equipping yourself to be able to conduct global corporate communication as a professional
- Apply your knowledge in this class to analyse how a corporation in a different country and socio-cultural setting dealt with a crisis to its reputation – as a prelude to your own professional experiences
Teaching mode
In presence
Learning methods
Lecture and in-class discussions among peers as well as with the professor. A small group case study project.
This class follows USI regulations on attendance.
Examination information
- Written Examination – 6 pts (60% of the total grade)
- Case Study Analysis – Written paper 2.5 pts (25 % of the total grade)
- Case Study oral presentation - .5 pt (5 % of the total grade)
- Professionalism and Course participation 1 pt (10 % of the grade)
Education
- Master of Science in Communication and Economics in Corporate Communication, Lecture, Thematic Area: Corporate Social Responsibility and the Common Good, Elective, 2nd year
- Master of Science in Communication and Economics in Corporate Communication, Lecture, Thematic Area: Organisation and Human Resource Management, Elective, 2nd year
- Master of Science in Communication and Economics in Marketing and Transformative Economy, Lecture, Thematic Area: Organisation and Human Resource Management, Elective, 2nd year
- Master of Science in Communication and Economics in Marketing and Transformative Economy, Lecture, Thematica Area: Corporate Social Responsibility, Elective, 2nd year
- Master of Science in Communication in Media Management, Lecture, Thematic Area: Corporate Social Responsibility and the Common Good, Elective, 2nd year
- Master of Science in Communication in Media Management, Lecture, Thematic Area: Organisation and Human Resource Management, Elective, 2nd year
