- The media law module will deal with freedom of the press, pluralism and media concentration, rights and obligations of journalists (in particular accreditation and editorial secrecy) and the status of broadcasting and internet platforms.
- The protection of reputation module concentrates on information duties of companies (in particular ad hoc publicity and data breach notification), legal remedies against attacks in media and on social networks (in particular defamation and calumny, as well as the right of reply), disloyal and untrustworthy behavior of employees (in particular whistleblowing).
- The marketing law module develops rules on advertising (in particular misleading and comparative advertising), radio and tv commercials, unfair competition as well as intrusive marketing techniques (in particular spamming, customers profiling and data mining).
- The intellectual property module will present elements of copyright, trademark, design and patent law, as well as the rules governing domain names.
- Knowledge of the main legal rules governing communication in a commercial context
- Aptitude to behave in conformity with relevant rules
Ex-cathedra lessons supplemented with case studies.
The course consists of four 1,5 ECTS modules. Students have to take two of them; the two others can be taken additionally as a an elective course.
One single exam (100% of the grade) at the end of the course (two hours for two modules, four hours for four modules). Open book. Practical cases.
No required readings.