Intercultural Communication
People
Course director
Description
This course explores the key concepts, theories, and current developments in intercultural communication, with a particular focus on its relevance to fashion, branding, and media in global contexts. Students will engage with both classical perspectives and contemporary critical approaches to understand how cultural differences shape communication across borders.
Throughout the course, students will examine how fashion and identity are expressed, represented, and interpreted in diverse cultural settings. Attention will be given to the challenges and opportunities that arise when messages, symbols, and narratives travel across cultures.
Through a combination of lectures, discussions, and case-based activities, the course encourages critical reflection on topics such as cultural sensitivity, identity, representation, and globalization. Real-world examples will be used to highlight how intercultural dynamics influence communication strategies in creative industries, particularly in fashion and related sectors.
By the end of the course, students will have developed both a theoretical understanding and a practical awareness of how to navigate and respond to cultural diversity in communication processes.
Objectives
By the end of the course, students will be able to:
- Understand and apply key theories of intercultural communication.
- Analyze how cultural identity is constructed and represented in fashion and media.
- Recognize challenges of communication across cultures, including misrepresentation, appropriation and stereotypes.
- Design communication strategies that are culturally sensitive and globally relevant.
Teaching mode
In presence
Learning methods
Lectures, readings, discussions, oral and written reading presentations, and self-directed learning.
Examination information
- group project (30%)
- exam (60%)
- In-class participation (10%)
Education
- Master in European Studies in Investor Relations and Financial Communication, Lecture, Suggested Elective Course, Elective, 2nd year
- Master of Science in Communication and Economics in Corporate Communication, Lecture, Thematic Area: Corporate Social Responsibility and the Common Good, Elective, 2nd year
- Master of Science in Communication and Economics in Marketing and Transformative Economy, Lecture, Thematica Area: Corporate Social Responsibility, Elective, 2nd year
- Master of Science in Communication in Media Management, Lecture, Thematic Area: Corporate Social Responsibility and the Common Good, Elective, 2nd year
- Master of Science in Digital Fashion Communication, Lecture, 1st year
