Omnichannel and personalization strategies in fashion retail experience

Students are required to...

• reflect on the tools and methods to analyze the differences between the categories of fashion and their position in the fashion market
• reflect on the crucial role played by ICTs to deliver an omnichannel and personalized experience in the fashion industry
• master digital technologies in retail

At the end of the course, the students will be able to:

• gain a critical understanding of ICTs ​
• gain an in-depth understanding and critical view of the different implications of omnichannel and personalization strategies in digital fashion retail​
• gain a critical understanding of best practices and challenges​
• reflect on possibilities and brands' in-store applications

In presence

The course is organized in formal face-to-face lessons complemented by case studies and first hand in-store experience.

The assessment will be undertaken in a form of a collaborative group project (30%) and an individual report (70%).