Financial Methods for Marketing Management

The course provides a foundational understanding of financial and management accounting specifically tailored for marketers and entrepreneurs. Students will learn to speak the financial language of a firm by engaging in a selection of the fundamental theoretic concepts and techniques used in business to monitor financial performance and assess the financial viability of business projects/initiatives.

The course develops around three main topics:

• Introduction to financial accounting and the main financial statements.
• Management accounting: role in the accounting system, principles and basic techniques.
• Pragmatic financial analysis of a business initiative.

The course is structured around three learning objectives: (i) to understand and interpret basic financial statements; (ii) to know role, principles and basic techniques of management accounting; (iii) to develop a pragmatic financial analysis of a business initiative.

In presence

In-class activities are mainly articulated in interactive lectures (providing fundamental theories and concepts) and practice sessions (engaging students in answering structured questions, solving exercises, and approaching brief case studies). In addition, students will engage in a groupwork, representing both in-class and extra-class activity; the teamwork is intended as an opportunity for students to engage in applying and honing their theoretical knowledge, while developing collaborative managerial skills.

Written exam (further details in the syllabus)