Gloria Dagnino is a Post-Doc researcher at the Institute of Media and Journalism at the Università della Svizzera italiana. Since October 2017 she is visiting research fellow at the University of East London, thanks to an Early.Postdoc Mobility grant from the Swiss National Science Foundation. She was adjunct lecturer at the University of Strasbourg (France) in February 2016. She holds a M.Sc. in Media Management from USI, and a B.Sc. in Liberal Studies In Communication from the University of Milan. Her research interests encompasses branded content and product placement, political-economy of media, audiovisual media labour, and emerging film production and distribution practices. She is member of the Branded Content Research Network.