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Eva Vroegop


Eva Vroegop is a postdoctoral researcher in tourism at the Institute for Economic Research (IRE) of USI Università della Svizzera italiana in Lugano, Switzerland. She is a scientific collaborator of the Tourism Observatory of the Canton of Ticino (O-Tur), for which she conducts studies on themes of public interest concerning the tourism demand and supply in Ticino.

Since 2014, Eva is the programme coordinator of the multidisciplinary USI Master in International Tourism, which is an interfaculty Master’s degree offered by the Faculty of Economics and the Faculty of Communication, Culture and Society. The USI Master in International Tourism offers two Minor titles – the Minor in Sustainable Management and the Minor in eTourism – and is entirely taught in English.

Eva holds a Master’s degree in Economics and Communication Sciences – Major in International Tourism from USI, studied Tourism Management at Victoria University of Wellington, New Zealand on top of her Bachelor’s degree in Public Management and Law at Tilburg University, and gained tourism work experience in the Netherlands.


Eva recently completed her PhD thesis titled ‘‘What remains from holidays? Willingness to pay, post-trip emotions, and revisit intention’’. 

Eva’s research interests include: 

  • Well-being: nature-based tourism and sustainable tourism
  • Cognitive and positive psychology approaches to understanding tourist behaviour
  • Travel products focusing on personal development
  • Design thinking and tourism experience design
  • Talent development in higher tourism education
  • Tourism economics (utility, preferences, constraints)