Deborah Barcella is a Ph.D. student at the Institute of Media and Journalism, Università della Svizzera italiana (Switzerland). She graduated in communication sciences with a minor in corporate communication. During the bachelor's, she started developing a particular passion for marketing and brand management, which led her to attend the Master of Marketing at USI, with an exchange semester at the University of St. Gallen. Her excitement for brands and their use in the online world has continued to grow to the point that she wrote a thesis about brand communities in the age of social media, under the supervision of Dr. Eleonora Benecchi. In October 2020, after a year working within the marketing department of a sports nutrition company, she began her Ph.D. with prof. Gabriele Balbi, collaborating on an SNF project that wants to investigate how the World Wide Web was born, conceptualized, described, and promoted within and outside CERN during its early stage. Her research focuses primarily on the marketing strategies that made the Web a successful technology worldwide. Alongside, she is the teacher assistant of Social Media Management and Digital Culture courses.