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Andreina Mandelli

http://usi.to/eww

Biography

PhD in Mass Communication at Indiana University, Bloomington (USA), after the MBA at Università Bocconi. SDA professor at Bocconi, in the faculty of marketing & communication since 1995. In the faculty of Bocconi global business school, MISB Bocconi in Mumbai, India from 2013. Adjunct professor at USI, Lugano, and IE, Madrid. Senior research fellow at ‘Center for Digital Future’, Annenberg School for Communication, USC, Los Angeles (USA). Founding partner of World Internet Project (WIP) and Business Information Technology study (BIT) international research networks, coordinated at Annenberg School for Communication, University of Southern California, e UCLA Los Angeles.

Research interests: digital innovation in communication, marketing, consumer behavior and services.

Research

Consumer behavior; Digital marketing; Business networks