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    Andreina Mandelli

    http://usi.to/eww

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    Biography

    PhD in Mass Communication at Indiana University, Bloomington (USA), after the MBA at Università Bocconi. SDA professor at Bocconi, in the faculty of marketing & communication since 1995. In the faculty of Bocconi global business school, MISB Bocconi in Mumbai, India from 2013. Adjunct professor at USI, Lugano, and IE, Madrid. Senior research fellow at ‘Center for Digital Future’, Annenberg School for Communication, USC, Los Angeles (USA). Founding partner of World Internet Project (WIP) and Business Information Technology study (BIT) international research networks, coordinated at Annenberg School for Communication, University of Southern California, e UCLA Los Angeles.

    Research interests: digital innovation in communication, marketing, consumer behavior and services.

    Research

    Consumer behavior; Digital marketing; Business networks

     

    Contact

    andreina.mandelli@usi.ch

    tel +41 58 666 4765

    Main Building, Office 358 (Level 3)
    Via Buffi 13, 6900 Lugano

    Roles

    Position
    Lecturer - Faculty of Communication Sciences

    Affiliations
    Institute of Marketing and Communication Management (IMCA)

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