The goal of the proposed workshop is to explore and discuss the political economy and the intercultural and transnational narratives of Chinese media from a global perspective. Consequently, the workshop aims to explore some issues at the intersections of the following fields:
- Narratives and arguments related to the global strategies of Chinese media companies, focusing on economic (co-production and competition with Western media corporations) and cultural perspectives (promotion of Chinese discourse and image);
- The way Chinese people and institutions are perceived by foreign governments, companies and, more specifically, by Western media;
- Global media and soft power discourses that guide Chinese media policy, especially in the movie industry - for example, the attempt to counteract Hollywood’s dominant position in the market through forms of cooperation between the EU and China.
The workshop is co-organized by Professor Gabriele Balbi, Director of the China Media Observatory at the Università della Svizzera italiana, and Professor Jiang Fei, Director of the Center of Global Media & Communication Studies, Chinese Academy of Social Sciences.