Sinful Consumers, Saintly Brands: Why Decadently Wasteful Consumption Makes Luxury Brands Seem More Precious
Additional information
Authors
Morhart F.,
Hofstetter R.,
Ramanathan S.
Type
Article in conference proceedings
Year
2016
Language
English
Conference proceedings
EMAC
Meeting name
EMAC
Meeting place
Oslo
Meeting date
2016
