The Prada Trend: Brand Building at the Intersection of Design, Art, Technology, and Retail Experience
Additional information
Authors
Masè S.,
Silchenko K.,
B.; Cedrola E. J.
Type
Book chapter
Year
2017
Language
English
Book
Fashion Branding and Communication: Core Strategies of European Luxury Brands
Publisher
Palgrave Macmillan US
Series
Palgrave Studies in Practice: Global Fashion Brand Management
Pages (or article number)
125-153
