The Prada Trend: Brand Building at the Intersection of Design, Art, Technology, and Retail Experience
Additional information
Authors
Masè S.,
Silchenko K.
Type
Book chapter
Year
2017
Language
English
Book
Fashion Branding and Communication: Core Strategies of European Luxury Brands
Publisher
Palgrave Macmillan US
Series
Palgrave Studies in Practice: Global Fashion Brand Management
Start page number
125
End page number
153
Editor
Jin B.; Cedrola E.
