Search for contacts, projects,
courses and publications

Storytelling in the Digital Era: A Meta-analysis of Relevant Moderators of the Narrative Transportation Effect

Additional information

Authors
Van Laer T., Feiereisen S., Visconti L. M.
Type
Journal Article
Year
2019
Language
English
Journal
Journal of Business Research
Volume
96
Number
March
Start page number
135
End page number
146