Ethnographic Case Study (ECS): Abductive Modeling of Ethnography in Business Marketing Research
Additional information
Authors
Type
Journal Article
Year
2010
Language
English
Abstract
Reprinted in: Curtis, Bruce and Cate Curtis (2016) (Eds.), Generating Data, Thousand Oaks, CA: Sage, Vol. I
Journal
Industrial Marketing Management
Volume
39
Number
1
Start page number
25
End page number
39
