Segmentation and Targeting Revisited
Additional information
Authors
Visconti L. M.,
Üçok Hughes M.
Type
Book chapter
Year
2011
Language
English
Book
Marketing Management: A Cultural Perspective
Publisher
Routledge
Start page number
295
End page number
314
Editor
Lisa Peñaloza, Nil Toulouse and Luca M. Visconti
