Consumers Participation in Market Co-Creation: How Gays Impact Marketing Strategies through Consumer Society
Additional information
Authors
Podestà S.,
Visconti L. M.,
Tollin and Antonella Carù K.
Type
Book chapter
Year
2008
Language
English
Book
Strategic Market Creation: A New Perspective on Marketing and Innovation Management
Publisher
John Wiley & Sons, Ltd
Pages (or article number)
389-411
