Re-examining Market Segmentation: Bifurcated Perspectives and Practices
Additional information
Authors
Visconti L. M.,
Hughes M. Ü.,
Corengia M.
Type
Book chapter
Year
2020
Language
English
Keywords
Segmentation, targeting, positioning, programmatic marketing, cultural marketing
Book
Marketing Management: A Cultural Perspective
Publisher
Routledge
Pages (or article number)
287-312
