A Model for Investigating the Impact of Owned Social Media Content on Commercial Performance and Its Application in Large and Mid-sized Online Communities
Additional information
Authors
Nepomuceno M.,
Visconti L. M.,
Cenesizoglu T.
Type
Journal Article
Year
2020
Language
English
Keywords
Social media content, online communities, social media, owned social media content, performance
Journal
Journal of Marketing Management
Pages (or article number)
1762- 1804
