A Model for Investigating the Impact of Owned Social Media Content on Commercial Performance and Its Application in Large and Mid-sized Online Communities
Additional information
Authors
Nepomuceno M.,
Visconti L. M.,
Cenesizoglu T.
Type
Journal Article
Year
2020
Language
English
Journal
Journal of Marketing Management
Start page number
1762
End page number
1804
Keywords
Social media content, online communities, social media, owned social media content, performance
