Understanding the Value Process: Value Creation in a Luxury Service Context
Additional information
Authors
Holmqvist J.,
Visconti L. M.,
Grönroos C.,
Guais B.,
Kessous A.
Type
Journal Article
Year
2020
Language
English
Journal
Journal of Business Research
Start page number
114
End page number
126
Keywords
Luxury branding, service marketing, retail experience, value creation
