Fashion touch. Surface haptics in fashion e-commerce
The sense of touch is an essential part of the fashion experience. In the digi-tal domain, however, consumers cannot perceive tactile garment qualities as they would in a retail store. The acceleration of online commerce during Covid-19 has spotlighted this issue. Thus, surface haptic technologies which enrich visual and textual digital content with touch feedback might be of interest to the fashion sector. The author's research explores this pos-sibility by engaging consumers and industry executives by using two sur-face haptic devices, TanvasTouch and WeArt. This work-in-progress paper illustrates how the devices were leveraged for research and describes some preliminary findings.
Seifi, H., Kappers, A. M. L., Schneider, O., Drewing, K., Pacchierotti, C., Abbasimoshaei, A., Huisman, G., & Kern, T. A. (Eds.). (2022). Haptics: Science, Technology, Applications: 13th International Conference on Human Haptic Sensing and Touch Enabled Computer Applications, EuroHaptics 2022, Hamburg, Germany, May 22–25, 2022, Proceedings (Vol. 13235). Springer International Publishing.
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May 22-25, 2022
digital fashion, haptic technologies, ecommerce, touch