Addressing hyper-digital complexity in marketing classroom: Incorporating macro- and critical thinking into digital marketing teaching
Additional information
Authors
Type
Article in conference proceedings
Year
2024
Language
English
Conference proceedings
Proceedings of the 49th Macromarketing Conference
Publisher
Repo, Petteri, Pia Polsa and Saara Kallio eds.
Meeting name
49th Annual Macromarketing Conference
Meeting place
Hanken School of Economics and University of Helsinki, Finland
Meeting date
17-20 June 2024
ISSN
2168 - 1481
Editor
Macromarketing Society, Inc.
