Digital Wellbeing Trend
Additional information
Authors
Type
Article in conference proceedings
Year
2025
Language
English
Abstract
In response to growing concerns about the impact of digital technologies on consumers’ wellbeing, the emerging trend of digital wellbeing has attracted the interest and attention of consumers, marketers, health professionals and policymakers. This paper explores the market trend of digital wellbeing, as a collection of products and services that consumers revolve to achieve hedonic and eudemonic wellbeing-related objectives in the course of their regular interactions with digital technology. Through a critical analysis of 371 digital wellbeing products, including apps, gadgets, information products, and services, the study identifies a range of strategies that the market of digital wellbeing advances in support of consumers’ pursuit of coping with negative influence of technology on their quality of life. This study underscores how the market’s framing of digital wellbeing emphasizes individual responsibility, potentially leading to consumer vulnerabilities rather than empowerment. The paper calls for a more nuanced understanding of digital wellbeing, highlighting the importance of balancing responsibilization of consumers through market resources with systemic interventions.
Conference proceedings
Proceedings of the 24th International Marketing Trends Conference 2025 Venice, ed. Alberto Pastore, Julien Schmitt, Julio Jimenez, Klaus-Peter Wiedmann, Paris-Venice Marketing Trends Association
Numero ( Mese )
January
Publisher
Alberto Pastore, Julien Schmitt, Julio Jimenez, Klaus-Peter Wiedmann
Meeting name
24th International Marketing Trends Conference 2025
Meeting place
Venice, Italy
Meeting date
23-25 January 2025
Pages (or article number)
1-11
