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    Generalizing about uniqueness

    Additional information

    Authors
    Gibbert M.
    Type
    Journal Article
    Year
    2006
    Language
    English
    Journal
    Journal of Management Inquiry. 15(2)
    Start page number
    124
    End page number
    134

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    Academy of Architecture

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    Institute of Marketing and Communication Management (IMCA)

    Laboratory of Science communication (LABCS)

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