The New Improved Change Agent Game
Additional information
Authors
Rothschild M. L.,
Nakamoto K.
Type
Conference proceedings
Year
1979
Language
English
Series
in N. Beckwith, M. Houston, R. Mittelstaedt, K.B. Monroe, and S. Ward (Eds.), 1979 Educators' Conference Proceedings, Chicago: American Marketing Association, 1979, 158 162.
