CSR in Marketing: Quo Vadis? Empirical Evidence for Questioning the Dominant Instrumental Approach
Additional information
Authors
Gatti L.,
Seele P.
Type
Report in scientific conference
Year
2013
Language
English
Series
73rd Annual Meeting of the Academy of Management, Theme: Capitalism in Question
Meeting place
Lake Buena Vista (Orlando)
Meeting date
August 9-13
