Good for science, but which implications for business? An analysis of the managerial implications in high-impact B2B marketing articles published between 2003 and 2012.
Additional information
Authors
Baraldi E.,
La Rocca A.,
Perna A.
Type
Journal Article
Year
2014
Language
English
Journal
Journal of Business and Industrial Marketing, 29(7/8)
Start page number
1
End page number
26
