Word-of-mouth (WOM) is a social dynamic naturally occurring in the interaction among people, and represents the elective channel to share experiences. Thanks to web 2.0, WOM has gained a new significance: users now have a number of opportunities to voice their opinions and, conversely, to inform their decision thanks to advice from other users. The study presented is a first investigation of tourism experiences at a religious site shared on an online review platform. A corpus of Online Travel Reviews about the Roman Basilica of Saint Paul outside the Walls published on TripAdvisor served as a case study, to answer questions related to functional, content and semantic-linguistics aspects of religious tourism experiences reported online. In particular, the role of artistic religious sites as mediator for religious experiences is investigated.
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ICOT 2013, International Conference on Tourism
5-8 June 2013
online travel review, religious tourism, world heritage site, artistic and religious experience