How Should We Measure Consumers’ Willingness to Pay? An Empirical Comparison of State-of-the-Art Approaches
Additional information
Authors
Miller K.,
Hofstetter R.,
Krohmer H.,
Zhang J.
Type
Article in conference proceedings
Year
2009
Language
English
Conference proceedings
AMA Summer Conference
Meeting name
AMA Summer Conference
Meeting place
Chicago
Meeting date
7-10 August, 2009
