The Importance of Consumer Ethnocentrism for International Marketing: Conceptual Discussion and Results of a Cross-Cultural Study
Additional information
Authors
Krohmer H.,
Leschnikowski K.,
Hofstetter R.
Type
Article in conference proceedings
Year
2007
Language
English
Conference proceedings
EMAC
Meeting name
EMAC
Meeting place
Reykjavik
Meeting date
22-25 May, 2007
