Digital Screen Futures: Transformation and Innovation in Cinema and Media
People
Course director
Assistant
Description
We are living in a screen-dominated era, where entertainment, communication, and even our sense of reality are mediated through digital platforms. This course investigates:
- How digital platforms like Netflix, YouTube, and TikTok are reshaping cinematic and media consumption
- The role of AI, algorithms, and data-driven storytelling in the evolution of screen media
- The expansion of media experiences beyond the cinema—into gaming, social media, and public spaces
- The economic and environmental challenges of digital media infrastructures
- The impact of emerging technologies on creative industries, media professionals, and cultural institutions
By engaging with contemporary examples, students will develop a critical framework to understand the future of cinema and media and their impact on industry, culture, and society.
Objectives
This course examines the evolving landscape of cinema and media as they undergo digital transformation. Students will explore how technological innovation and cultural shifts are revolutionizing traditional screen media, creating new forms of storytelling, and reshaping entertainment and communication platforms.
Sustainable development goals
- Quality education
- Gender equality
- Decent work and economic growth
- Industry, innovation and infrastructure
- Responsible consumption and production
Teaching mode
In presence
Learning methods
The course combines theoretical frameworks with practical analysis through:
- Interactive lectures and discussions
- Analysis of cutting-edge media platforms and technologies
- Case studies of innovative digital projects
- Hands-on exploration of new media formats
- Group projects examining future trends
- Critical engagement with contemporary debates in the field
This course is designed for students interested in understanding how digital transformation is reshaping the future of cinema and media, whether their background is in media management, cultural studies, communication, or digital innovation.
The course involves weekly screenings, discussions of readings, and a final analytical essay.
Examination information
Students undertake a written research essay, or a research-creation project directly pertaining to the theoretical and creative work discussed in this class. A video essay is one example of a research-creation project; other creative outcomes are possible and can be discussed with the professor taking an oral exam.
Education
- Master in Storia e teoria dell’arte e dell’architettura (120 ECTS), Lecture, Elective course, Elective, 1st year
- Master in Storia e teoria dell’arte e dell’architettura (120 ECTS), Lecture, Elective course, Elective, 2nd year
- Master in Storia e teoria dell’arte e dell’architettura (90 + 30 ECTS), Lecture, Elective course, Elective, 1st year
- Master in Storia e teoria dell’arte e dell’architettura (90 + 30 ECTS), Lecture, Elective course, Elective, 2nd year
- Master of Arts in Italian Language, Literature and Culture, Lecture, Cinema and Audiovisual Futures, Elective, 2nd year
- Master of Science in Communication and Economics in Corporate Communication, Lecture, Thematic Area: Cinema and Audiovisual Futures, Elective, 2nd year
- Master of Science in Communication and Economics in Marketing and Transformative Economy, Lecture, Thematic Area: Cinema and Audiovisual Futures, Elective, 2nd year
- Master of Science in Communication in Media Management, Lecture, Thematic Area: Cinema and Audiovisual Futures, Elective, 2nd year
Study trips
- Milan - Fondazione Prada, 04.07.26 - 04.07.26 (Optional)
