Competitive Intelligence
People
Course director
Description
In this course, you will learn how to better understand your competitors (in particular their business model) and the market they you are operating in.
Objectives
Competitive Intelligence is the process of capturing and analyzing information about your competitors. In this course, we will focus on analyzing, understanding, and interpreting publicly available information (there are no magic tools/sources of information) about your competitors. This is course is NOT about using databases like COMPUSTAT, BLOOMBERG etc.
Teaching mode
In presence
Learning methods
There will be a combination of lectures and case studies.
Examination information
Group Take Home Exercises.
Education
- Master of Science in Economics in Management, Lecture, Elective, 2nd year
- Master of Science in Management and Informatics, Lecture, Founders option, 1st year
