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Master of Science in Communication in Media Management (MMM)


The MSc in Media Management at USI Lugano aims to help media managers and business communicators enhance their professionalism and prepare themselves to meet the many challenges posed by a period of unprecedented changes to modern digital mass media. The course offers new graduates a rigorous foundation for a career in the media and communication industries examining the key drivers for increased competition in local, national and international media. The programme is directed to all students wishing to forge a career in media and to professionals in communications-related activities in commercial and non-commercial organizations of all types. The course helps enable current employees and managers at media outlets, communications businesses and relevant public and NGO authorities to critically analyze what they have been doing, identify what can be improved, and develop a more systematic and rigorous system of good practices in dealing with communications and media. In addition, anyone planning a career or having and interest in these essential and booming industries will find the programme a formidable foundation for future advancement. The MSc in Media Management examines key areas of media economics, digital convergence, strategic management, media law and copyright, digital publishing, as well as specialist modules on television, film and social media management. The course is taught by full time academics led by Professor Matthew Hibberd as well as professional managers with senior practical experience in media and communication industries. The Master in Media Management is offered by the Faculty of Communication Sciences at USI in Lugano and lasts for two years (120 ECTS).