Paula Peter
http://usi.to/dna
Publications
Journal Article (1)
- Mendini M., Peter P., Maione S. (2022) The potential positive effects of time spent on Instagram on consumers’ gratitude, altruism, and willingness to donate, Journal of Business Research, 143:16-26
Article in conference proceedings (1)
- Mendini M., Peter P., Maione S. (2020) Instagram as agent of change: when social media makes us grateful and more altruistic. 2020 Global Marketing Conference. 2020 Global Marketing Conference. Seoul. November 5-8
