Visual literacies in transition: multimodal co-production with generative AI
Additional information
Authors
Thomson T. J.,
Pfurtscheller D.,
Lobinger K.,
Laba N.,
Christ K.
Type
Journal Article
Year
2025
Language
English
Abstract
The emergence of synthetic images generated through artificial intelligence represents a paradigm shift in visual content production and interpretation. Much like early photography—once uncritically viewed as a ‘mirror’ of reality—generative AI produces potentially high-fidelity depictions of places, people, and scenes. At the same time, AI enables instantaneous creation of entirely fabricated scenarios, challenging interpretations of reality through the reports given by images and rendering the accuracy of visual messages infinitely elastic. Moreover, the multimodal nature of synthetic image production blurs conventional boundaries between textual and visual literacies, highlighting the need for a more holistic understanding of visual literacy as part of a broader set of multimodal literacies. Addressing these changes requires not only competencies to distinguish AI-generated images from photographic imagery but also rethinking visual literacy practices to consider the socio-technical dynamics of generative AI, where images are produced through layered mediations of data patterns, interface architectures, and user inputs. This paper’s goal, then, is to identify the repertoire of literacies that emerge from multimodal co-production with visual generative AI. It is an agenda-setting article that uses journalism as a worked context and situates this exploration within one particular moment of human-AI interaction—the site of verbal-to-visual production.
Keywords
Artificial intelligence, Generative AI, Multimodal co-production, Synthetic images, Visual literacy
Journal
Journal of Visual Literacy
Volume
44
Number ( Month )
4
Pages (or article number)
384-405
ISSN
1051-144X, 2379-6529
Diffusion
License
License undefined
Visibility
Public
