Elide Garbani-Nerini

Elide is a lecturer at USI, teaching courses for the Master's programmes of International Tourism and Digital Fashion Communication. She holds a PhD in Communication Sciences on smart destinations and their data management practices and a Master degree in Economics and Communication, major in International Tourism (USI). Her research focuses on smart destinations, digitalisation and data management, and personalisation in tourism. Her Ph.D research was conducted in connection with the Interreg project DESy (Digital Destination Evolution System) a collaboration with Agenzia Turistica Ticinese SA (Ticino Tourism), USI, SUPSI – in Switzerland – and Distretto dei Laghi, Agenzia di Accoglienza e Promozione Turistica Locale Provincia di Novara, Provincia Verbano Cusio Ossola – in Italy. The main aim of the project was to encourage digital transformation of the travel destination by helping stakeholders have more information on visitors’ behaviour and, hence, create more personalised communication and services.