Marta Pizzetti
http://usi.to/o35
Pubblicazioni
Pubblicazioni principali (3)
- Pizzetti M., Javornik A., Marder B., Warlop L. (2021) Augmented self: The effects of smart mirrors on consumers’ self-concept
- Davide O., Pizzetti M. (2014) Scaring for protecting: The effect of fear appeals and social influence on security behaviours compliance
- Pizzetti M., Gatti L., Seele P., Firms talk, suppliers walk. Analyzing the locus of greenwashing in the blame game and introducing ‘vicarious greenwashing’
Articolo pubblicato in rivista scientifica (10)
- Etter M., Haack P., Mariconda S., Pizzetti M. (2025) How to Counter Fake News: The traditional playbook is insufficient, Harvard Business Review, 103 (5)
- Mariconda S., Pizzetti M., Etter M., Haack P. (2024) Fooling them, not me?. How fake news affects evaluators' reputation judgments and behavioral intentions, Business & Society
- Pizzetti M., Javornik A., Marder B., Warlop L. (2021) Augmented self: The effects of smart mirrors on consumers’ self-concept, Journal of Business Research
- Gatti L., Pizzetti M., Seele P. (2021) Green lies and their effect on intention to invest, Journal of business research, 127
- Mendini M., Pizzetti M., Peter P. C. (2019) Social food pleasure: When sharing offline, online and for society promotes pleasurable and healthy food experiences and well-being, Qualitative Market Research: An International Journal
- Pizzetti M., Seele P., Gibbert M. (2018) Unpacking the Unethical Gift: Gift Experience and Unethicality Assessment, Ethics & Behavior
- Pizzetti M., Gibbert M. (2018) The value of gift personalization: Current insights from the gift recipient’s perspective and future research directions, Journal of Consumer Marketing
- Pizzetti M., Valentini C., Romenti S., Murtarelli G. (2018) Digital Visual Engagement: What Makes Images, Journal of Communication Management
- Ordanini A., Miceli L., Pizzetti M., Parasuraman A. (2011) Crowd-funding: transforming customers into investors through innovative service platforms, Journal of Service Management, 22 (4), pp. 443-470.
- Pizzetti M., Gatti L., Seele P., Firms talk, suppliers walk. Analyzing the locus of greenwashing in the blame game and introducing ‘vicarious greenwashing’, Journal of business ethics
Atti di conferenza (1)
Relazione in convegno scientifico (9)
- Mariconda S., Haack P., Etter M., Pizzetti M. (2022) Me vs. them: The role of third-person perception and prior reputation in influencing the effect of fake news on reputation judgments.. Annual Reputation Symposium. Oxford University Centre for Corporate Reputation, Saïd Business School, University of Oxford. August 30-September 2, 2022
- Gatti L., Pizzetti M., Seele P. (2018) It’s the lie that counts! The effect of greenwashing vs corporate misconduct on private investment decision. Hypocrisy in Responsibility. Paper Development Workshop for a special issue of the Journal of Business Research. School of Business and Management, Queen Mary University of London. London, UK. June 4-5, 2018
- Pizzetti M., Gatti L., Seele P. (2018) Does it pay not to engage in greenwashing? The effect of supply chain involvement in greenwashing on investors’ reactions. 2018 Global Marketing Conference. Tokyo. July 26-29, 2018
- Pizzetti M., Gatti L., Seele P. (2018) Central greenwashing and 3 peripheral greenwashing: How the locus of greenwashing influences investment decisions. ECREA 2018. Lugano, Switzerland. October 31 – November 3, 2018
- Davide O., Pizzetti M. (2014) Scaring for protecting: The effect of fear appeals and social influence on security behaviours compliance. ANZMAC - Australian & New Zealand Marketing Academy. Brisbane. December 1-3
- Pizzetti M., Gibbert M. (2014) How not to make friends: The effects of gift customization on relational outcomes. 122nd APA -American Psychology Association- Annual Convention. Washington. August 6-10
- Pizzetti M., Gibbert M. (2014) The company you keep: how personalized gifts affect relationships with friends. 2014 Global Marketing Conference. Singapore. July 15-18
- Pizzetti M., Gibbert M., Herrmann A., Guest D. (2013) I designed it myself – just for YOU’: Effects of gift-personalization on giver and recipient, and the role of product involvement, self-construal, and gender. 42nd EMAC -European Marketing Academy- Annual Conference. Istanbul. June 4-7
- Ordanini A., Miceli L., Pizzetti M., Parasuraman A. (2010) Crowd-funding: transforming customers into investors through innovative service platforms. The AMA SERVSIG International Service Research Conference. Porto. June, 17-19
