Addressing hyper-digital complexity in marketing classroom: Incorporating macro- and critical thinking into digital marketing teaching
Informazioni aggiuntive
Autori
Tipo
Contributo in atti di conferenza
Anno
2024
Lingua
Inglese
Atti di conferenza
Proceedings of the 49th Macromarketing Conference
Editore
Repo, Petteri, Pia Polsa and Saara Kallio eds.
Nome conferenza
49th Annual Macromarketing Conference
Luogo conferenza
Hanken School of Economics and University of Helsinki, Finland
Data conferenza
17-20 June 2024
ISSN
2168 - 1481
Curatore
Macromarketing Society, Inc.
