Facemask
from pandemic to marketplace iconicity
Informazioni aggiuntive
Autori
Tipo
Articolo pubblicato in rivista scientifica
Anno
2021
Lingua
Inglese
Sommario
As a result of Covid-19 outbreak, surgical facemasks first emerged as a pandemic icon to then expand into a marketplace icon, with substantial transformations in their meanings, uses, and commercial expressions. This essay contends that facemasks have become a (post-)pandemic marketplace icon by articulating tensions in the socio-cultural, the public media, and the economic sphere. Relying upon secondary-data retrieved from mass media and scientific articles boomed during the pandemic, we propose a theoretically eclectic appraisal of (1) facemasks’ iconisation, (2) the distinct systems raising masks to that iconic status, and (3) the “Marketplace Icons” series more broadly.
Parole chiave
Facemask, Pandemic, Coronavirus, Covid-19, Medicalisation, Responsibility, Neoliberalism, Contextual icon, Marketplace icon, Iconisation
Periodico
Consumption markets & culture
Pagine (o numero dell’articolo)
24
Diffusione
Licenza
CC BY-NC-ND
Visibilità
Pubblico
Status open access
Hybrid
