The course „Tourism Service Management“ tries to combine content and methodological goals:
From the content side the course aims at creating a sensitivity for the specific conditions and requirements of service activities. This includes special trends in service demand and on the supply side. In addition, the students should be able to apply specific methods and models for strategies and operations for service activities. Special attention is given to the structure and content of business models in the service sector.
On the methodological side, the course focuses on qualitative methods especially in the field of case study research.
The course/ each class respectively consists of an introductory, theoretical part and an applied part:
The grading will be based on a
The course relates to several case studies that will be presented in class and the book of:
Fitzsimmons, J. & Fitzsimmons, M. (2014): Service Management: Operations, Strategy, Information Technology. 8th edition. McGraw-Hill/Irwin (selected chapters).