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Innovation

Descrizione

Prerequisites: Corporate Strategy, Strategic Marketing.

 

Course description

Today´s world is one of rapid change -technological, social, economic and political. Organisations, large or small, must respond to these changes in order to survive. The most successful organisations, however, are those which exploit and even create change. This course aims to expose students to the importance of linking creativity and innovation to strategy. It provides the tools and techniques that enable entry level managers to assist in the development, implementation and management of technology strategy and innovation at the business and corporate levels, in order to meet the competitive challenges of the knowledge-driven world economy. 


Reference book

Strategic Management of Technological Innovation by MELISSA SCHILLING (c2013) 4th edition

Grading

50% team project and 50% individual final exam.

 

Enrollment required. Limited number of participants.

Persone

 

Munshi N. V.

Docente titolare del corso

Informazioni aggiuntive

Semestre
Primaverile
Anno accademico
2016-2017
ECTS
3
Offerta formativa
Master of Science in Economics in Management, Corso a scelta, 1° anno

Master of Science in Management and Informatics, Corso a scelta, Corso, 1° e 2° anno