The goal of this course is to bridge theoretical concepts presented during other courses of this master to the industry reality and the everyday life issues of industry experts working in the digital fashion domain. Guest speakers working as Advertising & PR managers, Chief of digital marketing, Social Media managers, e-Commerce coordinators, Brand Development managers, Data analysts, Sustainability expert, will be invited to share their experience, challenges and solutions. This course will also bring the experiences of USI alumnae/i working in the digital fashion domain, who will share with the students their career paths, everyday working life, and future professional scenarios. The course will include ad-hoc pre-reading material, introductory discussions and debriefing sessions.
Barthes, R. (1967). The Fashion System. University of California Press.
Harris, C. (2017). The Fundamentals of Digital Fashion Marketing. Bloomsbury Publishing.
Harris, B. (2016). Digital transformation – the next steps. A business guide to digital change management. Retrieved from: https://www.icaew.com/-/media/corporate/files/technical/information-technology/business-systems-and-software-selection/itf-digital-transformation.ashx
Mosca, F., Civera, C. (2017). Digital Channels and Social Media Management in Luxury Markets. Routledge.
Vecchi, A. (2017). Advanced Fashion Technology and Operations Management. IGI Global.