This course focuses on business strategy, examining issues central to long and
short-term competitive position. We will explore a variety of conceptual frameworks
and models to analyse and gain insight into how to achieve or sustain
competitive advantage. This journey starts by analysing the impact of the internal
context (resources and capabilities) on firm performance and subsequently
analysing the external environment influence on a firm´s performance. After
covering both the external and internal perspectives, we bring these concepts
together to discuss firm level competitive advantage. This first part of the
course focuses on single business or business unit strategy and will take up the
first ten weeks. The final weeks explore corporate or multi-business strategy
and international strategy.
Some of the central questions for the course are:
- How and why do firms differ?
- Why are some firms more successful than their competitors? Is this advantage
sustainable or short-lived and why?
- What makes a particular industry attractive?
- What determines success in corporate diversification?
- What determines success or failure in international competition?
For each of the topics covered, you will get an overview of the current thinking
and practice in the application of the concepts. By the end of the course you
will be able to assess and successfully analyse ill-structured strategic problems
by selecting and effectively applying the appropriate tools and frameworks.
The class uses variety of teaching methods including lecturing, video, group
work, games and presentations.
R. Grant, Contemporary Strategy Analysis
, Wiley, 10th
edition (ISBN: 978-1-119-57643-3).
Further material will be distributed when needed.