Digital Corporate Communication
Persone
Docente titolare del corso
Descrizione
New communication technologies and media platforms such as social networks, microblogs, video-sharing sites, geo-location services, accessible also via mobile devices (tablets and smartphones), are transforming the media landscape but also the way we develop interactions, tell our stories and build relationships in organizations and markets. This course will examine the impact of this transformation on our possibility to communicate, and to co-create value with customers, employees and the other stakeholders in the organization.
Textbook
The readings for the course will include articles from journals and cases, and will be distributed by the teacher in digital forms via the Icorsi platform.
Grading
The evaluation will be based on individual work but also group work (max 30%).
Basic knowledge in corporate communication recommended.
Offerta formativa
- Master of Science in Communication and Economics in Corporate Communication, Corso a scelta, Visual and Material Culture, 2° anno
- Master of Science in Communication and Economics in Corporate Communication, Corso a scelta, Crossmedia, Transmedia and Multimodal Communication, 2° anno
- Master of Science in Communication and Economics in Marketing and Transformative Economy, Corso a scelta, Visual and Material Culture, 2° anno
- Master of Science in Communication and Economics in Marketing and Transformative Economy, Corso a scelta, Crossmedia, Transmedia and Multimodal Communication, 2° anno
- Master of Science in Communication in Media Management, Corso a scelta, Visual and Material Culture, 2° anno
- Master of Science in Communication in Media Management, Corso a scelta, Crossmedia, Transmedia and Multimodal Communication, 2° anno