Sales Management and Customer Value
Successful participants will have:
- developed a thorough, up-to-date, and integrated overview of accumulated theory and research relevant to sales management;
- understood how sales managers apply these theories and principles in organizations;
- developed critical thinking skills that can be applied to sales management situations;
- the ability to effectively deal with issues involved in managing a sales force;
- developed the ability to analyse, synthesize, and discuss current sales management research.
This course focuses on the management of the commercial processes in companies. As sales organizations´ main goal is to create value for customers and the own firm, effective sales organizations are highly relevant to companies. In the course, we discuss how to manage the sales function, particularly in a B-to-B setting.
- in-class part: discussion, mini-cases;
- online part: videos, readings, small assignments, online materials.
Attending the first two hours of the course and “presentation day” (i.e., the morning of Friday Oct 16) is mandatory.
- written exam (60min) (60%) + in-class presentation (teamwork) (40%);
- Johnston, Mark W. and Greg W. Marshall (2016), Sales Force Management. 12th ed. New York: Routledge.
- Additional material as distributed in class
Master of Science in Communication and Economics in Marketing and Transformative Economy, Corso a scelta, Customer Experience and Value, 2° anno
Master of Science in Communication in Media Management, Corso a scelta, Customer Experience and Value, 2° anno